Gary Barker, International Director at Promundo, guest blogs about gender equality in development on International Rural Women’s Day. Engaging men and boys as allies in gender equality has become the buzz phrase in development circles. Donors are asking for it. The UN is talking about it. Development program staffs want to get trained in it. But, what does it mean to “engage men and boys” in gender equality? And, how can we make sure it’s not just the next poverty alleviation fad?